Every business owner seems to be aware how powerful it is to getting your business more visible online in promoting your business' reach and brand awareness.
Other than that, we also engage our own Google My Business, Facebook, Twitter, LinkedIn pages, among others.
HiramHQ can help you organize strategic plan of action to getting your business more visible and optimized to search engines (i.e., Google) bringing you more foot traffic from organic/paid search rankings.
What's more? When people search your business name in Google, your potential customers can directly see your local listing on the map- it's like your 'live local presence'.
Google My Business
Google My Business is such a powerful platform benefiting most especially local business owners. It's like a central console that Google gives you so you can conveniently manage your Google+ Page, Google Analytics, and Adwords Express and other Google properties you have.
There are potential and massive benefits to this:
- reach your local customer very easily
- show your customers you are open for business (or not) real time
- direct your customers to your location on Google Map
- get your customers connected with you- by phone, map and your website
- stand out when people are searching your business in Google
That means, if you are not using Google's social media platform for your business, you could be missing out what Google can do for your business big time.
Search Engine Optimization (SEO) and Maximization (SEM)
Your Google My Business listing is just an icing on the cake. The bottomline is to get your website rank in search engines for keywords and phrases that talk about your business.
So if your business is focused on delivering niche products or services, you know how important it is for your brand to stand out and rank in search engine results pages (SERPs).
That's where SEO or SEM comes in.
In very simple terms, search engine optimization (SEO) is a strategy business owners can leverage on in order for their website to come out in SERPs when people type in keywords related to that business. In fact, it's more than just coming out in search results but actually to rank up high, gain the maximum click-through rates and thus more traffic to your website.
SEM is the paid advertising platform provided particularly by Google for business owners who want to invest outright budget and get top search engine rankings to promote their business. You can get your website advertised in other peoples' websites or blogs that talk about products and services similar to your website and/or get your website straight to the first top 3 listings of the SERPs without having you to wait for a long time trying to optimize your website for organic/free rankings.